Zoos want to provide an environment in which visitors can not only be entertained, but also learn more about the animals they're seeing. However, research shows that visitors, on average, spend less than two minutes at each enclosure, and often do not take the time to read informational signage. How can this educational information be communicated more effectively?
Wild is a mobile application that zoo patrons can use to supplement their experience and make the most out of their visits. Using real-time data, it provides wayfinding capabilities and presents animal information to its users in an engaging manner.
Additionally, interactive touch screens installed at zoo exhibits showcase more specialized information about each enclosure. Users can learn about animals' physiology, habitats, and conservation status.
I started by sketching several main states of the app. I wanted to showcase the key interactions the users would be taking. From there, I moved onto more detailed wireframes.
Once on the landing page for an animal, users can interact with a graph showing when that animal is most active throughout the day. In addition, it displays how many people are currently at the exhibit.
A modal window appears on-screen to alert users about an upcoming event or demonstration.
When a user takes a photo in-app, a trading card is created with info about the animal. Users can trade these cards with others - they serve as a keepsake for each visit to the zoo.
Physiological information on animals is displayed, including size, weight, age, etc. Users can choose which data sets they’d like to see and swap between each animal in the enclosure.
Bringing it all to life
From the final designs, I developed a series of motion studies demonstrating several states of the app.